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GBP success in the solar industry has a lot to do with location, and your physical proximity to the searcher. Let's look at Green Ridge Solar and see what we can learn.

Download Our Free Guide to Google Business Profile Optimization for Solar Companies: https://digitalharvestsolar.io/GBP

Below, you will find a transcript of this entire video. Enjoy!

Hey, what's good. It's Avram Gonzalez here from Digital Harvest and today's video. We're going to talk about Google business optimization for solar companies. You'll see some recurring things that we've looked at in previous videos, plus some extra surprises around localized targeting and the importance of what we call proximity for your Google business listing.

Let's jump into it. I'll explain more. As we look at Green Ridge Solar, a company located out of Portland, Oregon. Here in today's video. Moving ahead. You've seen this before. If you've watched a couple of these, if this is new to you, we have our four stages of solar growth here in the seed, the sprout, the root, and the harvest. Today, we're looking at the seed portion of every solar company's journey in the digital marketing space.

We start here and it's closely correlated to the Google business listing and we're going to talk about that more in-depth today, others, maybe another day. 

So why is this stuff important? Well, in summary, if people see that you've got a complete Google business profile, they're going to trust you more and you're going to close more deals.

If you don't pay attention to this stuff, you could just so much lose your deal to a competitor because they go online and they Google the other person and then you're out of luck because you weren't there. 

So let's dive into this and look at sort of like what we have developed here at Digital Harvest, which is kind of like a scorecard for your Google business optimization. And so we're going to go into three different areas here. 

First one up on the screen right now is the business details. And you'll see this snapshot and the right-hand side of the Google business profile for Green Ridge Solar. And they got a lot of great check marks here on the left-hand side.

We're going to go through the ones that are most important. You've seen some common stuff here before, and I've got the surprise. Really, one of the biggest things that happens for most solar companies is choosing the wrong business category. And this spells the difference between being considered inside of Google search for that maps section of a Google search, the top three companies that get featured there, you choose the wrong category here you won't get in that top three, no matter how hard you try. So really big thing here to choose the correct category, which should be solar energy company. 

The other thing that I want to point out for this website, which we see a lot of others, it is a common theme as well is pointing this website button to the wrong page of the website in this case, Green Ridge Solar, solar has this beautiful website where the home page is just general for the state of Oregon, which there is nothing wrong with that. But what we want to see with the Google business listing is that it is attached to a page on the website, that's a specific to the city that they're in. 

Now, this is where we diverge and I show you kind of like the other thing that I haven't shown in other videos, which is how important proximity is for a Google business listing. Now, now check this out. I'm going to tab over to a different page.

Okay, here we are on Google maps. We pulled up Green Ridge Solar. If we, you know, zoom in, we see it's this little town of Tualatin, I might be saying that wrong, that is outside of greater Portland Metro area, right? And so I understand why the company built the website the way they built it. My point is that the fact that this Google business listing is so far outside of Portland is going to make it difficult to compete with those particular keywords, like Portland based keywords, but it is important to build pages that are relevant here. You could even get a Google business listing that's in Portland and scoop up extra businesses, even though it's located outside of there. So that ends our little side tour for today. Let's jump back to the presentation.

Okay. We're back here. Step two is the media step, and this is a company that just absolutely crushed it in terms of getting the right photos and the right number of photos onto their Google business listing. All other things, being equal customers, trust companies that have more photos. It's like, it brings it to life, it humanizes it, and this company has done a great job. If you want to see somebody who's done well with this to upload an appropriate amount and variety of different photos that showcase the company and how real it is. So well done guys. Well done. 

Next, we're looking at the content in the overall written words that are used in conjunction with this Google business listing.

What we see here with Green Ridge Solar is some solid use of the full space for that description. Also utilizing, as you can see in the right hand side, consistent Google posts with high quality images. Done a lot of things correct here. The one thing that we keep talking about in this video has to do with that localization.

So having pages on the website that speak to Portland in this case, and any of the other surrounding suburbs, including the one where this Google business listing is located, is going to help with this description here. Google is only as good as what we feed it so better, more targeted information is going to help, period.

The final thing here is using a specific call to action and telling people exactly what do. That would just take this to the next level. After seeing a lot of things that are just really, really well done. 

So in summary here, we have a couple of recommendations and at a high level here, we're just looking at sprucing up that Google business category that's a quick change it's easy to make, make the world of a difference. A long-term thing that's going to take some time as building out those extra pages. Like we talked about that really match the individual area where that Google listing is located and some of the areas around it. They did an exceptional job on the images here and then just use more visibility, right? Who couldn't use more visibility by involving some of those location-based keywords in that description and improving that call to action. 

Overall, this is a really well done Google business listing, and there are gains available for this listing in terms of its performance and its ability to even generate some leads.

Um, usually we use this tool as a way to make ourselves more real in the solar industry, amplify our credibility, but it can be a lead gen tool as well and that's really where we're looking to squeeze more out of this particular business listing.

If you want to download our 10 steps to optimize your Google business profile, then go to digitalharvestsolar.io/GBP and you can grab that download there. 

So thank you for watching this video. If you've got questions, post them in the comments below, we'll do our best to get back to you. 

You want more tips on how to grow your business? Just follow us here on social media, Facebook, Twitter, Instagram, we've got them all. And we're looking forward to connecting with you there and helping your business grow.

Thanks so much for watching.

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Tags

digital harvest solar, digital marketing for solar, digital marketing ideas for solar, gbp optimization for solar, google business profile optimization, Green Ridge Solar, Oregon, Portland, seo for solar, solar marketing, solar marketing ideas, solar marketing strategies, solar seo, Tualatin


Avram Gonzales

About the Author

Avram Gonzales has always been a visionary and a supporter of people. His marketing expertise and desire to help small business owners thrive brought about Digital Harvest.

For each client, Avram creates a plan of attack to dramatically improve their ranking, using our arsenal of proprietary methods. Avram also empowers small businesses to succeed by teaching webinars and guest speaking at various events.

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