Set Yourself Apart from Local and National Competition With Messaging

Get ready to blow your competition out of the water with messaging that really means something to not only your leadership, but your whole team. The marketing tool you might be missing is messaging that sets you apart from your competition. Check out this video to learn how creating a unique mission, vision, and core values can elevate all of your marketing and sales efforts and convert more customers!

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Below, you will find a transcript of this entire video. Enjoy!

Hey, what's good. It's Avram Gonzales here from Digital Harvest coming to you from a very windy day in Albuquerque, New Mexico. I wanted to continue our conversation about the four legs of the Stable Table of Trust for Solar Companies.

This is like the great equalizer. In this video the fourth one that I'm sharing with you here today is probably the most important, and you'll see why I started with the other three first.

This one piece is the way that as a local original solar company, you can easily compete with some of the large national companies and brands set yourself apart and also do the same with other competitive local players. It's the one thing that everybody is forgetting to pay attention to on the sort of gold rush that is solar right now. And if you do take the time to look at it, you will set yourself up for long term success and a brand that people will recognize and refer on a regular base. They'll recommend you to their neighbors without even talking to you or thinking about it.

This fourth piece that we're talking about here today is your message could also talk about it as your brand, but I'm gonna look at the message piece because this is the part that you have a deep amount of control over. The other three, if you recall, or you've been tuning in along the way, were the website, third party reviews and your social media presence. This fourth one is the message and possibly the most important, not possibly it is the most important.

So if you go to any solar website days, you're gonna see a lot of the same generic stuff that you see over and over. First of all, there's like no pictures of anybody from the team or anybody from the company trucks or anything like that. And then you're gonna see a generic, if at all mission vision statement kind of thing, where you clearly know that this was copied from somebody else, or it was picked up and thrown around for maybe 10, 15 minutes in an office meeting and then decided, okay, that's good enough, we can sit here. The problem is if you don't take time to incubate your mission, your vision, your message is just gonna fall flat. What are you here for? What are you against? What are the core values that your company and that all of your reps are going to embody? Okay.

If you don't have a clear idea of what those things are from the top, how can you inform what people are saying when you're there to your customers, to team members, to vendors, right? That company culture and those core values need to be lived and breathed through everybody. You have clarity on what that is, is really important. I recommend three to five core values, easy things for people to remember, and I encourage you to go beyond just the integrity, excellence, doing the right thing, and just think bigger about how these core values can really embody what you want to be in the world. Do you want to be the friendly neighborhood, solar guy or gal? Do you want to be the company that is known for partnering with the community? What are the things that make you stand out? We can do a whole, maybe half day full day kind of deal on this, but starting here with that mission, the vision and the core values allows you to communicate everything in your organization at every single level. In order to live it and share it, you might wanna look at a couple different ways that you can be tangibly seen and found in your community for those core values and your mission. 

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The first thing is like giving back and partnering up with local. Um, you know, 501(c)(3) local organizations that are doing something tangible that you believe in that you can go out with your staff, you can donate money, you can, you know, donating time is one of the best things that you can do. That's one way that you can live and breathe those core values, that mission, your message.

Second way that you can do it is through general community engagement. So are you organizing community cleanups? Are you doing adopt a highway? Are you doing, you know, there's like a million things that you can do on your own to engage with the community, provide resources and support something that your business can really stand behind.

The third thing are your actual business relationships. Your alliances, if you, you might call them that. So the local roofers and real estate agents, and gosh, there's so many electricians, other people, other professions in the community that you can make those business alliances with. and you can do right by each of them, the referrals that they send you and by the referrals that you send them, that is how you become known.

That is how you live and breathe your company culture and your mission and your values. Okay. But it all starts at the top. We'll go into more detail on these things. We have a method and a process that helps solar companies stick out and stand out from the rest of the crowd without the same general whitewashed message. "We're helping save the planet by putting panels on your roof, blah, blah, blah, blah, blah." It has to be more than that. If you want to attract new talent to your team, it's gotta be more than that. If you want to stand out amongst everybody else, it's gotta be more than that. If you want people to be recommending you on a daily basis, it's gotta be more than that. You can really supercharge what you're already doing by taking some intentional time and planning around this.

I can help you reach out to me, send me a private message. We can hop on a call. We can start figuring this stuff out. If you know somebody that could use help with this, please reach out, let me know and, love to talk to them.

So that's it for me, Avram with Digital Harvest, this is the wrap up for our four legs of the Stable Table of Trust, your website, third party reviews, social media, your message. Okay. All these things formulate a well crafted well rounded internet marketing strategy that will pay you for the long term.

Thanks for tuning in.

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Avram Gonzales

About the Author

Avram Gonzales has always been a visionary and a supporter of people. His marketing expertise and desire to help small business owners thrive brought about Digital Harvest.

For each client, Avram creates a plan of attack to dramatically improve their ranking, using our arsenal of proprietary methods. Avram also empowers small businesses to succeed by teaching webinars and guest speaking at various events.

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