Solar SEO Basics: Getting More Reviews on Your Google Business Profile
Everyone knows good reviews are great to have. But did you know that they also have an impact on your SEO, besides making you look good to future clients and reducing friction in the sales process? Learn all about how to get more reviews and why they’re so helpful in our video—tailored specifically to the needs of solar companies!
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Below, you will find a transcript of this entire video. Enjoy!
Next up, we have step seven out of 10 and our Ultimate Guide to Google Business Profile Success for Solar Companies. And this has everything to do with reviews. So it’s no secret that reviews are really important. Part of the decision-making process for most consumers, they’re getting online and they’re looking you up, whether you like it or not, and you want to put your best foot forward.
So there are two reasons why reviews are important, we just mentioned one of them. The other one is that all of the things being equal, solar companies that have more reviews will show up more in search than companies that don’t, again, that’s all other things being equal and you can’t always tell what the differences are between your profile and somebody else’s.
I mean, we can as the experts, but all of the things being equal more reviews are just generally better from a conversion standpoint. People actually pick it up on the phone or call you, or they’re already in the sales process. They go online, they look you up and they go, oh, this really is a good company I can trust.
Conversion, it’s going to help you out. It’s also going to help you out with the Google algorithm, getting shown to more people because the reviews are there. Google takes that into account and will actually serve your profile up to more searchers. So the stat we found from Rocket Digital is that 88% of consumers will consult reviews before making a purchase. You bet your bottom dollar, they’re looking you up online. This needs to be set up the right way.
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So responding to reviews shows that your business cares. It shows that you’re active and Google’s going to rank you higher than those that are less active. So you shouldn’t be afraid of a bad review and you should also respond to every single review. So I’m going to give a shout out here to the New Mexico Solar Group for this great review in a really well-documented response that says from the owner.
Okay. And so here you can see the customer left of positive five-star review and at the same amount of time, so seven months ago, and then the response was closely timed to that review. So again, it shows they were on top of it and it also shows other customers that, that you’re on top of it.
So here we have an example of a bad review. Again, I want to encourage you to not be afraid of bad reviews because this company, Solar Works Energy. Another company that’s here in my backyard is Albuquerque, New Mexico. Did a really great job responding to this negative review. And what they did here is they really just empathize with the customer.
They’re doing everything they can to make it right. And they’re also doing their best to show to the rest of the world who’s going to read this negative review that they’re on top of it, that they’re always going to make it right.
So your five-star reviews people always filter for those. And that’s your opportunity to showcase your customer service, to showcase that you care and that you’re taking care of the problem. Of course, you also want to reach out to the customer and make it right in addition to responding online. But the real value here is that people are going to see this forever.
And if you show up in the right way, they’re going to further trust you and you can turn that one-star review into like a sales generating machine for your business. So, what you want to do is you want to respond to them and Rocket Digital, another place that we’ve, that we’ve cited in other sections of this presentation showed that responding to a negative review in the right way, can increase conversions by 67% if done well.
So that’s a huge benefit for your company. So we’re going to wrap up here with some do’s and don’ts of responding to those negative reviews. So of course you do want to respond to them. You don’t want to just leave them hanging. You, of course, want to reach out to the customer and make things right. If you can. Sometimes people are just being trolls and you can’t do anything about it.
If you get a bad review, that’s from a competitor, for example, or a past ex-employee, there’s also not much you can do about it, except for, go out and get more reviews, which is why we recommend setting up some kind of system to get those automatically. And you, of course, want to do whatever’s in your power to make it right.
Don’t be afraid of it. Don’t get emotional or take it personally. Sometimes it’s best to let a review sit for a day if you have to, before you respond to it, because if you show any kind of anger or frustration in your response, that response lives forever, and everybody’s going to see it. And they’re just going to think that your company is unreasonable and blaming everything on the customer.
And that’s just not going to work for your overall brand reputation. So reviews are a huge piece of the puzzle when it comes to Google profile domination and you need to follow these best practices in order to stay on top of it.
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